This is a cultural zone in which visitors can actually feel the history and culture of Itami. The Zone, which is composed of the "Former Residence of the Okada Family" (nationally designated Important Cultural Property), a town house from the Edo period with a sake celler, which is said to be the oldest in Japan; "Former Residence of the Ishibashi Family" (prefecturally designated Cultural Property); and "Shinmachiya," the general management office of this facility; introduces Itami's sake brewing and merchants' daily life through furniture and tools from and videos of those structures. In addition, the Zone also has the Itami Museum, Museum of Arts & Crafts, and Kakimori Bunko, which has a collection of materials of the culture of haikai (seventeen-syllable verse).
This is a modern brewery for “Shirayuki” by Konishi Brewing Company, and a sake-brewing plant that brews sake through techniques cultivated with traditional skills and experience, using the latest equipment. Here, visitors can go on a study tour of the sake-brewing process.